Drinks International - The global choice for drinks buyers
Home
Menu

Birra Moretti gets new look

29 July, 2009

Heinekenís Birra Moretti has been repackaged to celebrate its 150th†birthday.

The modernised design emphasises Birra Morettiís Italian roots and includes many of the features of the original to ensure consumers make the association.

Birra Morettiís UK brand manager, Lucy Henderson, said: ďThe packaging and label change communicates the superior quality of Birra Moretti in a modern way. The brand has been made with the same passion and dedication for the last 150 years and it was important that its identity continued to recognise this heritage, which has enabled it to become loved by Italians and embraced in the UK.Ē

†The new look Birra Moretti is being introduced to UK trade through Heinekenís UK arm S&NUK this month (July) as 330ml bottles in packs of 24 or 4 and as single 660ml bottles.