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UK: Heineken launches new Strongbow cider ads

07 August, 2009

Heineken-owned cider brand Strongbow has launched two new ad executions in the UK.

The adverts are part of the brand's on-going 'hard graft' campaign and will air nationally from this month. The 10 second executions feature bakers and trawlermen.

Fiona Seath, brand manager at Heineken's UK arm S&N said: "The new executions will ensure that the awareness of Strongbow and its rewarding hard graft message will be massively increased in the coming months."