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Global: Diageo appoints new Baileys brand director

14 August, 2009

Diageo has appointed Philip Almond as global brand director, Baileys.

He will take up the post from September 15. Based in Dublin, Almond will join the global marketing leadership team. For the past three years Almond has been marketing director, Diageo GB.

Almond has worked for Diageo for fifteen years. He has been instrumental in driving the category marketing agenda through initiatives such as “Raise Your Spirits” as well as the responsible drinking agenda.

Almond will be taking over from Sharon Keith, who became global brand director, Baileys in November 2006. Sharon Keith has decided to leave Diageo to pursue personal interests back in her homeland of South Africa.  

Almond’s successor will be announced at a later date.