Drinks International - The global choice for drinks buyers
Home
Menu

Grant‘s whisky gets global brand ambassador

20 October, 2009

William Grant & Sons has appointed a global ambassador for Grant’s blended scotch whisky.

Ludovic Ducrocq is the brand‘s first ever global ambassador.

Ludo started his career with William Grant in 2000 as a guide at the Dufftown Distillery in Speyside. He joined the tasting panel in 2002 and he is still a member. His new role will include recruiting, training and mentoring a team of ambassadors.

Ludo’s appointment follows last year’s brand re-launch, which included a £35 million investment.