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Scandinavia: Castle Brands and Arcus unite

26 October, 2009

Castle Brands has announced that its Castle Brands Spirits Group subsidiary has entered into a marketing and distribution agreement with Arcus AS. The agreement covers the Nordic Region.


Conor hAonghusa, Castle Brands export director, said: "This represents an exciting opportunity to combine the consumer appeal of our premium brands with Arcus' strong Nordic Region distribution network. In particular, Clontarf Irish Whiskey, which already has a solid and growing footprint in the Nordic Region with listings in Sweden, Finland and Norway, will benefit from the new distribution network.

John Glover, Castle Brands CEO said: "Castle Brands will continue to form relationships with like-minded partners as part of ongoing plans for international expansion of our premium portfolio, which includes Gosling`s Rum, Clontarf Irish Whiskey, Knappogue Castle Single Malt Whiskey, Jefferson`s Small Batch Bourbons andBetts & Scholl wines. In our effort to strengthen our international distribution relationships, we seek partners with industry expertise and focus to drive our brands forward in select priority markets."