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US Briefs

27 August, 2008
Page 8 
  • Blonde de Noirs, a Napa bubbly aimed at capturing the spirit of Marilyn Monroe, has been released. The traditional method sparkler, with an image of Monroe on the bottle, is produced by Marilyn Wines, a company that has been making Monroe-image wines since the debut in 1985 of Marilyn Merlot. Blonde de Noirs 2004 is priced at $30 a bottle. Marilyn Wines also produces Norma Jeane Merlot, Marilyn Cabernet, and The Velvet Collection.
  • The Distilled Spirits Council (DISCUS) has announced a new industry-wide guideline for placing online advertising and marketing materials on third party websites to meet the industry's 21 years of age and older demographic standards. DISCUS is the first alcohol supplier to issue internet guidelines. The guide can be seen at [http://www.discus.org].
  • Looking to cash in on America's growing taste for Argentine wines - bottled Argentine table wines enjoyed better than 20 per cent annual growth in 2007 - Pernod Ricard's Graffigna has introduced a new line of wines into the US including a Malbec, a Cabernet and a Pinot Grigio. The price range is $12-$18.
  • The Patron Spirits Co, importer and marketer of the Patron tequila brand, has bought the worldwide distribution rights to the Ultimat vodka portfolio from Adamba Imports International, a New York company.