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UK: Kumala to get £1m boost

16 April, 2012

Accolade is to spend £1m on promoting its South African wine brand Kumala in the UK.

The ‘Make Time For You’ campaign features £275,000 worth of consumer prizes and 25 ‘grand prize’ winners will have a chance to win a year’s worth of help around the house by visiting www.kumala.com.

The activity will run in consumer magazines and through POS material from April until the end of July. It is aimed at consumers between the ages of 35 and 54.

Other prizes include Amazon Kindles, Amazon vouchers and magazine subscriptions.