Drinks International - The global choice for drinks buyers

Fish Hoek

27 August, 2008
Page 14 
Brand owner Constellation Brands

Produced in South Africa

Size 75cl

Price £6, E6-9 Can$13.50

Abv 13-14.5

Markets worldwide

Trade contact: +44 1275 890 294

Constellation has relaunched the Fish Hoek single grape varietal range of premium South African wines. The brand came as part of the deal whereby the world's largest wine company bought Bruce Jack's business, including his

well-known Flagstone wine.

Launched around the London Wine Trade Fair in May, it is already available in Japan and the company is looking for listings in Australia. Constellation says it is putting significant resources behind the brand.

The wine, which comes from the Swartland region, is made by Jack and ranges from Sauvignon Blanc and Chenin Blanc to Pinotage. In the UK it will be positioned around the £5 price point, putting it between Kumala, the country's best-selling wine brand, which Constellation also acquired when it bought Vincor in an earlier deal, and premium Flagstone.