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Brand owner/wine producer

Cristián López

managing director

Concha y Toro UK
27 August, 2008
Page 23 
There is enough room for branded international grape varieties as well as tiny volumes of indigenous, unusual varieties. There's more choice available than ever before. As producers, we have to embrace the fact that a lot of wine consumers are not remotely interested in the product. It just has to be drinkable and good value. I think it's very positive if consumers can differentiate. Some mainstream consumers will become interested in wine and will start to look for more unusual varieties, but the classic varieties provide a global benchmark.