Drinks International - The global choice for drinks buyers
Home
Menu

Smirnoff lays on a party

27 August, 2008
Page 33 
Diageo powerhouse brand Smirnoff continues its season of Smirnoff Experience events with music producer du jour Mark Ronson collaborating with Duran Duran on a partnership that will form the centrepiece of Smirnoff Experience Paris at La Cigale early this month.

This live, invite-only gig will showcase reworked versions of the band's classic hits along with material from their latest album Red Carpet, plus elements from Ronson's live show .

Smirnoff Experience Paris is the third in a series of four global Smirnoff events aimed at celebrating the heritage and originality of the brand.

Moscow, Shanghai and, later, New York City are the venues chosen as being most relevant to the history of the brand, with original music collaborations fused with interactive entertainment at the core of these events.