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International Cocktail Challenge 2009 kicks off

09 January, 2009
†The Drinks International Cocktail Challenge 2009 has kicked off.
The search is on to find the best original Aperitifs recipes in the White Spirits, Brown Spirits and Liqueurs & Specialities categories.

Now in its 16th year, the competition has built a reputation for being the only truly independent cocktail competition in the world, attracting the highest calibre of entries from global brand owners, brand ambassadors and independent bar consultants.

The first round will be held in March at the Training School in Londonís Docklands. This qualifying round will be a blind tasting judged by a panel of industry experts with cocktails mixed by a professional bar team.

The finals will take place in May at Distil, the spirits exhibition alongside the London International Wine Fair. Here, our judges will award a trophy winner in each category and the overall Cocktail Challenge Champion 2009 will be decided. This will be awarded at the International Spirits Challenge Awards dinner in Autumn 2009.

Results will be published in the May and July issues of Drinks International and on www.drinksint.com

Download an entry form today: http://www.drinksint.com/cp/7/AG3326%20Cocktail%20Challenge%202009%20Entry%20Form%20v5.pdf

Entry deadline: 27 February 2009.