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US: Smirnoff launches new vodkas

16 April, 2009

US: Smirnoff has launched two new flavoured vodkas.

US: Smirnoff has launched two new flavoured vodkas.

Smirnoff melon-flavored vodka and Smirnoff pomegranate-flavored vodka have been launched along side a new ready-to-drink cocktail Tuscan lemonade.  
 David Tapscott, director of vodka category, said: “Our cocktails collection and flavored vodka portfolios continue to grow, due in large part to our consumers’ desire for offerings that simplify at-home entertaining.”

Smirnoff melon-flavored vodka is blended with melons including cantaloupe and honeydew. Pomegranate is infused with a blend of pomegranate, citrus, apples and honey, with a hint of Chinese Osmanthus flower.  
The range currently includes passion fruit, white grape and black cherry and the 750mL bottles carry a suggested retail price of $14.99.
Smirnoff Tuscan lemonade joins vodka mojito and pomegranate martini, with a suggested retail price of $12.99.