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De Luze cognac gets new Nordic distro

08 May, 2009

Cognac De Luze is to be distributed by the Solera group in the Nordic countries.

According to De Luze international director Bob Eastham, Solera has the local presence and expertise required to successfully position De Luze products in the Nordic market.

He said: “We are very pleased to begin our strategic relationship with Solera: through Engelstad in Norway, Prime Wine in Sweden, Solera OY in Finland and Strandgaarden in Denmark.”

In 2008 De Luze sold approximately 50 000 cases of cognac in Norway, Sweden, Denmark and Finland.