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Gancia takes on Stolichnaya
Published:  21 May, 2009

Asti spumante maker, Gancia, is to distribute Russian vodkas, Stolichnaya and Moskoskaya in Italy

Turin-based Gancia, producer of Asti spumante, is to distribute SPIís vodka brands Stolichnaya and Moskovskaya in Italy.

Gancia is also Italian distributor of Absolut vodka. Managing director Paolo Fontana said there was great potential in the Italian market for premium brands such as Stolichnaya Elit that could provide a strong competitor to Grey Goose and Belvedere in the hotel, restaurant and catering sectors.†