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Austrian wine has new strategy and corporate design

04 June, 2009

The Austrian wine industry's generic body has announced a strategy change and a new corporate logo.

Austrian Wine Marketing (AWM), the generic body that represents the Austrian wine industry, has announced a strategy change and a new corporate logo.

After more than 20 years, the AWM says it is implementing its most significant advertising and publicity changes since its founding.

A banderole replaces the wine logo. The former message, "A Taste of Culture", has been refined to: "Taste Culture". Theme advertising is now focused on wine and food, while emphasising the diversity of Austrian wine.

To check out the new look, go to: austrianwine.com