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US: Heineken launches Newcastle Summer Ale

23 July, 2009

US: Heineken is to roll out Newcastle Summer Ale (4.4%abv) in the US.

Newcastle Importers will provide on-premise accounts with the seasonal draught beer until mid-September. 

Colin Westcott Pitt, brand director Newcastle Brown Ale, Heineken USA said: “This is the first seasonal offering from Newcastle.”
Limited edition Newcastle Summer Ale glassware, which is designed to accentuate the hoppy aromas, will also be available.

Westcott Pitt added: “The seasonal beer market continues to grow at a significantly faster pace than other beer segments. We are confident that Newcastle Summer Ale is the perfect extension of the brand that will allow us to further expand our interaction with consumers while remaining true to the Newcastle brand character.”

Newcastle Summer Ale will launch regionally in 14 markets: Denver; Los Angeles; Santa Barbara; San Diego; San Francisco; Las Vegas; Atlanta; Charlotte, N.C.; Minneapolis; Indianapolis; Milwaukee; Hoboken, N.J.; Orlando; and Philadelphia.  The product will be available in 50L draught kegs only from July through mid-September, 2009.