House of Suntory announces Raffaele Di Monaco as UK brand ambassador

Edrington UK has announced the appointment of its latest UK Brand Ambassador for the House of Suntory, Raffaele Di Monaco.

Beckie Sullivan appointed as UK brand ambassador for Courvoisier

Edrington UK has announced its appointment of Beckie Sullivan as UK national brand ambassador for Courvoisier.

Mijenta Reposado launches in the UK

Super-premium tequila brand Mijenta, has launched Mijenta Reposado Tequila, the second UK launch from the brand following the release of Mijenta Blanco Tequilla in June 2021.

Ron Santiago de Cuba appoint new global brand ambassador

Cuban rum brand Ron Santiago de Cuba has announced the appointment of Antonio Naranjo as new global brand ambassador.

STRANGER THOUGHTS: Ambassadors

Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.

G'Vine launches brand ambassador competition

G’Vine gin’s Connoisseur Programme 2013 includes the chance to become the brand's ambassador.

Tequila cocktails

Lucy Britner on livening up tequila

Stella crowns World Draught Master 2011

Stella Artois has crowned its World Draught Master for 2011 following the final of the global competition in Buenos Aires.

Diplomatico Ambassador takes up European residence

Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London. 

Glenfiddich mastermind search is on

UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.

Licor 43 targets UK growth

Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.