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Heineken has unveiled plans to make Amstel one of the bestselling beer brands in the Chinese market.
So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.
Meantime links its beer with Brompton bikes
Meantime, the craft brewer, has linked with the iconic folding bicycle maker, Brompton, to launch a new limited edition lager.
SABMiller, one of the world’s largest beers, has reported group revenue up 1% to US$34 million and profits before tax $4.8m, up 3% for the year ending March 31.
SABMiller reveals lager growth in Africa and Asia
SABMiller has recorded double-digit lager sales growth in its African and Asian markets
Brooklyn Lager launches in India
Brooklyn Brewery, New York’s craft beer company, has launched Brooklyn Lager and East India Pale Ale in India.
