You are not logged in.
Label 5 plans 'Glocal' marketing campaigns
Label 5 Scotch Whisky plans to reinforce its ‘Glocal’ marketing campaign throughout 2024 with a wide range of activations in its priority global markets.
Russian police raid counterfeit Johnnie Walker factory
Russian police have uncovered a factory producing counterfeit alcohol, including fake Johnnie Walker Black Label and other brands.
Compass Box announces new release
Scotch whisky makers, Compass Box, have introduced a new, limited-edition expression named Delos, a Scotch inspired by flavours of the past.
Havana Club unveils Havana Club Create
The new digital platform, Havana Club Create, aims to give rum drinkers the opportunity to put their own original twist on the iconic Havana Club 7 label.
Bimmerle takes over Label 5 distribution in Germany
Bimmerle KG has taken over the distribution of La Martiniquaise Scotch whisky brand Label 5 Classic Black whisky in Germany.
McQueen Gin unveils augmented reality labels
A Scottish gin producer has used augmented reality in a bid to create the “world’s coolest labels” for its range.
Havana Club injects Cuban culture into redesigned label
Havana Club has unveiled a new label for its Havana Club Añejo Especial rum that reflects the vibrancy of Cuba and aims to communicate the "quality and authentic" production process of the rum.
Chinese open to modern wine labels
Chinese wine consumers prefer traditional wine labels but are open to some contemporary designs, according to Wine Intelligence.
Diageo launches two new Johnnie Walker whiskies
Diageo GTME Americas has launched two new products under the Johnnie Walker brand. Johnnie Walker Platinum Label and Johnnie Walker Gold Reserve will launch in the Americas first, followed by a global roll-out in travel retail in the first half of 2012.
Russia: CEDC/La Martiniquaise deal commences
Central European Distribution Corporation (CEDC) has signed an exclusive distribution agreement with La Martiniquaise to distribute Label 5 whisky in Russia. La Martiniquaise announced the tie-up in December 2011.
Russia: Label 5 to be distributed by CEDC
La Martiniquaise, the French spirits group, has announced that, Russian Alcohol Group the Russian subsidiary of CEDC, will be the exclusive distributor of Label 5 scotch whisky in Russia from January. Label 5 claims to be the fast-growing tenth largest worldwide scotch brand.
Johnnie Walker tops value list
Diageo’s Johnnie Walker is the number one spirits brand by value according to Impact Databank’s Top 100 Premium Spirits list.
Chivas receives Westwood styling
Scotch brand Chivas Regal and designer Vivienne Westwood have collaborated to launch a new limited edition whisky.
Diageo launches Ursus vodka in the US
US: Diageo has launched a range of brightly coloured flavoured vodkas called Ursus. The products feature a label that changes from white to blue when chilled in a freezer.
Russian Standard Gold rolls out
Russian Standard has launched Russian Standard Gold into the travel retail market. The company launched the brand at TFWA Asia Pacific in Singapore.
