Chilean wine producer and exporter, Viña Concha y Toro, has kicked off its 140th anniversary celebration with a campaign calling on its consumers to ‘Make Time Memorable’.

This January, Everleaf non-alcoholic aperitif will be partnering with bars across the UK for its ‘Try January’ initiative, offering a complimentary cocktail to consumers.

The new digital platform, Havana Club Create, aims to give rum drinkers the opportunity to put their own original twist on the iconic Havana Club 7 label.

The value of the global alcohol market grew by 12% to reach US$1.17 trillion in 2021, making up for the 4% covid-driven losses in 2020, new data from IWSR Drinks Market Analysis has found.

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

Pernod Ricard UK has highlighted the consumer trends accelerated by the last 18 months and urged retailers to “capitalise on the huge opportunity within premium spirits and wines this Christmas”.

Israeli firm Ripples has launched a next-generation hardware device that prints selfies and logos on the tops of cocktails, beers and coffees.

Bacardi has identified three key consumer groups after conducting an extensive survey on attitudes towards revisiting bars as lockdown measures are eased.

Fentimans is to replace 125ml mixer bottles with a new range of 200ml mixers, as the premium mixer brand aims to “tap into the growing popularity for long mixed drinks”.

Global Bartending Talent Agency is launching an online marketplace that connects cocktail lovers with some of the world’s best bars.

Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.

Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.

Mocktails Brands has appointed Craftwork as its UK distributor in a bid to ramp up sales of its premixed alcohol-free cocktails among British consumers.

Language has immense power. It can start wars and broker peace; it can convey truth and espouse lies; it can lead to both understanding and misunderstanding. For rum, semantics is a particularly sore subject.

AB Inbev has turned to gamification in a bid to whip up a passion for beer among younger generations of drinkers.

While amaretto may have a long and somewhat idyllic history, it has done little to capture consumers’ imaginations in recent times. But cocktail culture could be key to changing all that, finds Angel Brown