Malibu launches new anti-spiking campaign

Malibu has partnered with anti-spiking charity Stamp Out Spiking to train 2,000 on-trade staff and consumers about dealing with a dangerous spiking situation.

Malibu connects to smartphones

Malibu, coconut-flavoured rum brand, is claiming a world first by launching bottles that are connected to deliver content directly to a smartphone.

Liqueurs report: Travel Retail

While trading conditions in key markets are far from ideal, leading liqueur brands are stepping up their focus on travel retail, as Joe Bates reports

Duffy new Absolut boss

Pernod Ricard has announced that Paul Duffy has been appointed chairman & CEO of Absolut.

US: Pernod to release Malibu Caribbean Cosmo Light

Pernod Ricard USA will replace its pre-mixed cocktail Malibu Caribbean Cosmo with a lower calorie version.

Malibu Melon Margarita to make US splash

Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.

Malibu Sunshine to rise in spring

Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.

Pernod and Ne-Yo join forces for Malibu Red

Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila. 

Malibu launches snow globe bottle in UK

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

Pernod launches Malibu pre-mixes

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.

Malibu adds Cranberry-Cherry to its range

Pernod Ricard US has announced that Malibu has added Cranberry-Cherry to its range of rum liqueurs, following a vote by consumers.

Pernod Ricard resumes Malibu supply

Europe: Pernod Ricard has resumed the supply of Malibu after stopping it due to a ‘fluctuation in the coconut flavour’.