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Flavoured alcohol market to reach $1.8tn globally by 2032
A recent report by Allied Market Research has revealed that the global flavoured alcohol market is anticipated to generate $1.8 trillion by 2032, up from a $1.2 trillion market size in 2022.
UK RTD brand Moth (Mix of Total Happiness) is launching in the US this week.
Tayēr + Elementary launches pop-up exhibition
London cocktail bar Tayēr + Elementary has launched a new platform, Tayēr Studios.
The team behind Milroy’s of Soho and Silverleaf have opened a new whisky bar, Dram, on London’s Denmark Street.
IWSR Drinks Market Analysis has released its RTDs Strategic Study 2023, which revealed the RTD category is expected to grow by 12% in volume between 2022 and 2027, achieving $40bn by 2027 across 10 key markets.
Himkok introduces new addition to RTD range
Cocktail bar and distillery Himkok has announced the release of the newest addition to its RTD range, Oslo Paloma.
California bill increases consumer access to spirits RTDs
California, US has introduced a bill to allow spirits-based ready-to-drink (RTD) beverages to be sold under the same licence as beer and wine.
RTD growth led by cocktails and long drinks
The IWSR Drinks Market Analysis has released results for its 2022 Strategic Study examining and forecasting growth in the ready-to-drink (RTD) category.
Slingsby releases new RTD vodka can
Yorkshire, England, spirit brand Slingsby has expanded its ready-to-drink range with a Slingsby Solo vodka, lime & soda can.
Last year’s launch of Panther M*lk, a vegan oat milk RTD made with gin, rum, brandy and overproof spiced rum, shows just how quickly the pre-mixed cocktail industry has evolved since the days of mediocre Gin & Tonics.
World’s first alcoholic oat milk RTD launches in the UK
Panther M*lk, the world’s first ready to drink alcohol cocktail made from oat milk, spirits and liqueurs, has launched in the UK in two flavours.
RTD category volume share forecasted to double in next five years
Demand for ready-to-drink (RTD) products continues to grow amongst consumers, with the category expected to account for 8% of total beverage alcohol by 2025 according to a new report from IWSR Drinks Market Analysis.
The RTD category proved remarkably resilient when the Covid-19 pandemic brought the global drinks industry to its knees last year. It was already on a tear, and its growth simply accelerated after strict lockdown measures forced billions of people to stay at home.
Diageo launches RTD brand in partnership with Australia’s Coral Nurture Program
Diageo Australia has announced the nationwide launch of Reeftip Drinks Co., a spiced rum RTD brand that will donate 10 per cent of profits towards regenerating the Great Barrier Reef.
Mermaid enters RTD sector with G&T
Mermaid Gin, based on the Isle of Wight, has entered the RTD category with a canned Gin & Tonic.
Surge in hard seltzer brands slow uptake
It has been a sobering quarter for hard seltzers. Sales of the canned RTD that disrupted the US alcohol market when it burst on to the scene in 2016 have finally stalled.
White Claw lays out international expansion plans
It’s been a sobering quarter for hard seltzer. Sales of the canned RTD that disrupted the US alcohol market when it burst onto the scene in 2016, have for the first time, stalled.
Brighter days ahead for the industry
Global alcohol consumption is expected to increase by 2.9% this year, according to new IWSR projections. Martin Green reports.
Largest increase in alcohol consumption in the United States in almost two decades
In 2020, beverage alcohol consumption in the US saw the largest volume gain in nearly 20 years.
IWSR forecasts global beverage alcohol to gain 3% volume in 2021
The global drinks industry is showing positive signs of recovery and will grow in volume by 2.9% by the end of 2021, according to new IWSR forecasts.
Coupette launches Apples in RTD form
Internationally awarded London bar Coupette has announced the launch of its Apples cocktail in RTD form from Saturday 29 May.
Beefeater enters RTD market with G&T range
Beefeater has launched three new RTD Gin & Tonic varieties into the UK off-trade in time for the easing of lockdown restrictions.
Havana Club unveils Cuban Spiced variant
Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.
Tanqueray launches Blackcurrant Royale variant
Tanqueray has kicked off a raft of innovation by launching a Blackcurrant Royale variant made with French blackcurrants, vanilla and black orchid.
Diageo's freeze-and-squeeze cocktails to launch in Europe
Diageo has rolled out its line of Parrot Bay ‘freeze-and-squeeze’ cocktails to eight European countries.
Hooch poised for international growth
The makers of RTD brand Hooch are set to launch the product in international markets.
Distell reports 15% revenue growth and 9% sales increase
Distell, South Africa’s leading wine and spirits producer, has reported a 15% growth in revenue for the year to June 2012 and a 9.9% increase in sales volumes across its portfolio of wines, spirits and RTDs in both domestic and international markets.
The Manchester Drinks Company’s RTD line, MyCocktail, is set to be extended with the UK launch of frozen pre-mixed cocktail pouches.
Rexam to roll out Teacher’s ready to drink can for India
Rexam, the can maker, has announced that it has been chosen by Beam Global Spirits and Wine India to provide the can for its new Teacher's ready-to-drink variant.
Australia: Diageo rolls out Jose Cuervo tequila
Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.
