The Boatyard Distillery launches sustainable initiatives to celebrate Earth Day

The Boatyard Distillery is introducing a series of initiatives, beginning 17 April, to celebrate Earth Day, held each year on 22 April.

Jägermeister launches coffee-dispensing billboard to promote Cold Brew liqueur

Jägermeister has launched a coffee-dispensing billboard in London to promote its Cold Brew coffee liqueur.

Ceder’s to launch digital campaign to promote responsible drinking

Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.

Smooth mover - Diageo unveils new Cîroc ad

Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.

Europe pushes responsible drinking

Europe’s spirits producers have launched a catalogue of industry-led programmes to reduce alcohol related harm.