Jim Beam's Fred Noe on tattoos and Twitter

Fred Noe is approaching 57 and he’s just had his first tattoo.

Bacardi plays Rafa Nadal

Bacardi has launched an international free prize draw competition to meet its “Global Social Responsibility” ambassador Rafael Nadal, the leading tennis player, as part of its “Champions Drink Responsibly” social responsibility campaign.

Budweiser to partner The FA Cup

Budweiser has signed a three-year agreement with The Football Association to become the ‘lead partner’ of The FA Cup.

Europe gears up for responsible World Cup

Belgium: The European Spirits Organisation CEPS and The European Forum for Responsible Drinking (EFRD) have teamed up with the Belgian Federation of Wine and Spirits to launch a responsible drinking campaign during the World Cup.