Jameson becomes an official partner of the EFL

Jameson Irish Whiskey has been unveiled as an official partner of the English Football League (EFL) ahead of the 2023/24 season. 

High Point changes name to Wavelength

High Point, the fermented non-alcoholic aperitif and digestif brand, has changed its name to Wavelength and unveiled a new logo. 

Champagne sector presents investment plan for the next decade

The Comité Champagne has unveiled the sector’s plan for the next decade, defining a global trajectory to face the challenges of the next 10 years. 

Brugal unveils Andrés Brugal expression

Dominican rum producer Brugal has unveiled its newest and most exclusive expression to date, Andrés Brugal.

Midleton Very Rare 2021 unveiled

Kevin O’Gorman has unveiled his first Midleton Very Rare expression since taking over as master distiller at Irish Distillers.

Opihr Oriental Spiced unveiled at Imbibe Live

Quintessential Brands unveiled Opihr Oriental Spiced Gin yesterday at UK on-trade show Imbibe Live.

New Guinness ad Paint the Town Black readies to air

Diageo has unveiled a new Guinness TV advert in collaboration with Saatchi & Saatchi entitled Paint the Town Black.

UK: BBFB in £2m JD Tennessee Honey push

Bacardi Brown-Forman Brands has announced a £2m first-year investment for the launch of Jack Daniel’s Tennessee Honey in the UK.