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The Macallan announces new addition to Archival Series
The Macallan has revealed Folio 6, the latest instalment in the Scottish distillery’s Archival Series which takes inspiration from classic advertising campaigns of the brand
Famous Grouse unveils new global advertising campaign
The Famous Grouse has launched a global ad campaign encouraging viewers to focus on “occasions and the outdoors”.
Peroni launches global ad campaign
Peroni Nastro Azzurro has launched a global ad campaign that urges viewers to appreciate the small pleasures they were denied during the coronavirus lockdown.
ICC clarifies do’s and don’ts for responsible alcohol marketing
The International Chamber of Commerce (ICC) Commission on Marketing and Advertising has published new guidelines on alcohol marketing and advertising.
Blossom Hill gets largest ever advertising spend
Blossom Hill, one of the UK’s most popular wine brands, is receiving its largest ever advertising support, including £2.2m on media alone.
Children more aware of alcohol ads
UK: Children as young as 10 are more familiar with some leading alcohol brands and adverts than those for popular foods and snacks, according to a new report by Alcohol Concern.
EFRD launches web campaign to promote responsible alcoholic drinks marketing
The European Forum for Responsible Drinking (EFRD) has launched a web-campaign to promote responsible marketing practices for alcoholic beverages. The objective is to explain in plain language how EU-wide codes of advertising should be applied.
DISCUS updates advertising guidelines
The Distilled Spirits Council in the US (DISCUS) has increased the demographic placement standard in its Code of Responsible Advertising Practices. The change reflects the 2010 Census data, which shows that 71.6% of the US population is 21 years of age and older. The previous demographic was 70%.
