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Penfolds launches inaugural grant programme
Penfolds has launched its inaugural Evermore grant round in Australia, inviting applicants to apply for a share of $200,000 to support projects that contribute to community and culture.
Penfolds appoints new EMEA distributor
Australian wine producer Penfolds has appointed La Place de Bordeaux as an official distribution partner for its ‘Luxury & Icon’ wines across EMEA, coming into effect in January 2024, following the brand’s 180th anniversary in the new year.
Penfolds appoints new creative partner
Penfolds has announced Nigo, the founder of Human Made and artistic director of Kenzo, as its first-ever creative partner.
Penfolds launches new editions to Cellar Reserve portfolio
Penfolds is launching a new accessible AUD$50 range within the travel retail exclusive Cellar Reserve portfolio, aimed at recruiting wine drinkers into the premium wine category.
Penfolds launches travel retail gift pack for Bin 389
Treasury Wine Estates brand Penfolds has launched a travel retail exclusive gift pack for Bin 389, presenting the Shiraz Cabernet blend in a giftable and reusable carry pack.
Penfolds launches two inaugural French wines
For the first time in its history, Penfolds annual Collection release in August will comprise three country of origin portfolios, Australian, Californian and the inaugural French release.
Penfolds named The World’s Most Admired Wine Brand 2019
Australian wine producer Penfolds has risen two places to be named The World’s Most Admired Wine Brand 2019.
Penfolds crowned World's Most Admired Wine Brand
Treasury Wine Estates' Penfolds has been voted The World’s Most Admired Wine Brand, usurping two-time winner Torres.
Treasury Wine Estates is in play
Treasury Wine Estates is the subject of a bidding war, according to reports from Australia.
Treasury rejects KKR takeover offer
Treasury Wine Estates has rejected an AUS$3.05 billion (US$2.85 billion) takeover bid from Kohlberg Kravis Roberts & Co (KKR).
Treasury Wine Estates (TWE) has announced that CEO David Dearie, has left.
Concha y Toro voted World's Most Admired Wine Brand
Concha y Toro has been voted the World's Most Admired Wine Brand for the third year running, ahead of Torres and Penfolds.
Penfolds launches Bin 620 in Shanghai
Penfolds has launched Bin 620 Coonawarra Cabernet Shiraz to global markets, the first release of the ‘special bin’ since 1966.
