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Mezcal brand The Lost Explorer enters tequila
Having worked for three decades as head distiller of Diageo’s Don Julio, maestro tequilero Enrique de Colsa has partnered with The Lost Explorer to create its first tequila line.
Altos launches range of infused tequilas
Pernod Ricard has unveiled a new range of infused tequilas, Altos Infusionado, marking the brand’s most significant launch since its conception.
Lewis Hamilton and Iván Saldaña team up to unveil new agave non-alc
Formula One champion and entrepreneur Lewis Hamilton, alongside agave expert and Casa Lumbre co-founder and master distiller Iván Saldaña, have unveiled Almave, the inaugural distilled non-alcoholic blue agave spirit.
Diageo announces regenerative agriculture programmes across Scotch and tequila
Don Julio producer Diageo, has announced two regenerative agriculture programmes across its tequila and Scotch brands in Mexico and Scotland.
Hacha announces Tequila & Mezcal Cocktail Competitions 2023
London Agave bar Hacha, is bringing back its nationwide competition to find Britain’s best Tequila and Mezcal Cocktails, with the grand finale taking place on 18 September.
New tequila Sphynx enters the agave market
Former Big Brother contestants, Sukhvinder and Imran Javeed, have founded a new tequila brand called Sphynx.
Celebrity tequila - the long term effects
While they put a focus on the spirit, some experts believe the explosion of brands backed by famous faces does the category and quality expectations no favours.
Neurita tequila made with mixology in mind
Created with tequila mixology in mind, Neurita has entered the category with its Citrus and Rosa expressions.
Nobu launches tequila for global markets
Nobu has collaborated with QUI Tequila to launch a limited-edition aged tequila available for both on and off-trade sales.
This March, 818 Tequila, owned by model and entrepreneur, Kendall Jenner, has arrived in the UK.
Patrón unveils judging line-up ahead of Perfectionists global final
As the Patrón Perfectionists global final event approaches, Patrón tequila has unveiled the panel of judges travelling to Hacienda Patrón, Jalisco, Mexico, from 24 to 30 March 2023.
It’s a more competitive field than many, even if the winner remains the same as it has for the past eight years.
Smokehead launches tequila-finished Islay single malt
Islay Scotch brand Smokehead has announced the launch of a new single malt that has been finished in tequila casks.
Pernod Ricard to acquire majority stake in Código 1530
Strengthening its agave portfolio, Pernod Ricard has announced the signing of an agreement for the acquisition of a majority shareholding of Código 1530 Tequila, a range of ultra-premium tequila.
Cazcabel Tequila unveils plans for new $37million distillery
Premium tequila brand Cazcabel has announced that its $37million distillery is set to open in Atotonilco El Alto in the Jalisco highlands of Mexico in 2023.
Allied Market Research: Global tequila market projected to reach $24.19 billion by 2031
A recent report by Allied Market Research has shown that the global tequila market garnered $12.89 billion in 2021, and is estimated to generate $24.19 billion by 2031.
Proximo Spirits relaunches 1800 tequila range
Proximo Spirits has undergone a brand relaunch for its 1800 Tequila range, revamping its packaging design in EMEA and APAC markets for its Silver, Coconut, Anejo & Reposado skews.
PROMOTIONAL FEATURE
Rooster Rojo Tequila moves into movies
Rooster Rojo Tequila, the premium spirits brand owned by the fast-growing global beverage powerhouse, Amber Beverage Group, has announced the next stage in the development of its ‘SIP DON’T SLAM’ advertising campaign, which was first rolled out earlier this year.
Mijenta Reposado launches in the UK
Super-premium tequila brand Mijenta, has launched Mijenta Reposado Tequila, the second UK launch from the brand following the release of Mijenta Blanco Tequilla in June 2021.
Diageo acquires female-owned flavoured Tequila brand 21Seeds
Diageo has announced the acquisition of super-premium flavoured Tequila brand 21 Seeds.
The glow up that the tequila category has undergone in recent years must be the envy of the wider spirit world.
Tiempo Tequila launches with limited-edition first batch
Tiempo Tequila has debuted its first limited-edition batch of Reposado Cristalino Tequila in the UK.
Amber Beverages launches pineapple-infused tequila in UK
Amber Beverages will launch the first new tequila from Fabrica de Tequilas Fino in the UK after the group’s recent acquisition of the distillery in Jalisco, Mexico.
Dwayne Johnson announces Teremana Añejo launch
Dwayne ‘The Rock’ Johnson has announced the launch of an añejo expression if his Teremana tequila range.
Moët Hennessy launches Volcan De Mi Tierra tequila in the UK
Tequila brand Volcan De Mi Tierra has launched its Blanco and Cristalino expressions in the UK.
Rooster Rojo Tequila moves into movies
Rooster Rojo Tequila, the premium spirits brand owned by the fast-growing global beverage powerhouse, Amber Beverage Group, has announced the next stage in the development of its ‘SIP DON’T SLAM’ advertising campaign, which was first rolled out earlier this year.
Mijenta Reposado launches in the UK
Super-premium tequila brand Mijenta, has launched Mijenta Reposado Tequila, the second UK launch from the brand following the release of Mijenta Blanco Tequilla in June 2021.
Diageo acquires female-owned flavoured Tequila brand 21Seeds
Diageo has announced the acquisition of super-premium flavoured Tequila brand 21 Seeds.
The glow up that the tequila category has undergone in recent years must be the envy of the wider spirit world.
Tiempo Tequila launches with limited-edition first batch
Tiempo Tequila has debuted its first limited-edition batch of Reposado Cristalino Tequila in the UK.
Amber Beverages launches pineapple-infused tequila in UK
Amber Beverages will launch the first new tequila from Fabrica de Tequilas Fino in the UK after the group’s recent acquisition of the distillery in Jalisco, Mexico.
Dwayne Johnson announces Teremana Añejo launch
Dwayne ‘The Rock’ Johnson has announced the launch of an añejo expression if his Teremana tequila range.
Moët Hennessy launches Volcan De Mi Tierra tequila in the UK
Tequila brand Volcan De Mi Tierra has launched its Blanco and Cristalino expressions in the UK.
Dwayne Johnson’s Teremana announces tequila road trip
Dwayne 'The Rock' Johnson's Teremana Tequila has revealed the “Mana Mobile”, a tour bus set to embark on “The Great American Mana Mobile Road Trip” across the United States.
Tequila's calling for celebrity mixto
Stars continue to flock to give their endorsement to 100% agave brands, but sustainability has become an issue as consumer demand has risen.
Tequila icon Tomas Estes passes
Tomas Estes, one of the drinks industry's most loved and respected figures, has passed away peacefully at his home in Oregan.
KAH Tequila targets major expansion in 2021
Super premium brand KAH Tequila is planning large-scale global expansion in 2021 starting with China and Russia.
International Spirits Challenge 2021 announces results for vodka, tequila and mezcal
The world’s leading vodka, tequila and mezcal producers are celebrating after securing medals at the International Spirits Challenge 2021.
Becky Davies: “Tequila is the real deal and that’s why it’s so exciting"
Drinks International caught up with Becky Davies, head of commercial at Ten Locks, to learn more about the firm's plans to kickstart a defining era for tequila in the UK.
Ghost Tequila gains US national distribution deal
Ghost Tequila has signed a national distribution agreement in the US with Republic National Distributing Company (RNDC) that will see the brand enter four new states immediately.
Tequila regulatory body stresses the importance of respecting Geographical Indications of origin
Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.
Mixto tequila brand El Sueño launches to promote sustainable practices
The founders of super-premium tequila brand VIVIR have launched a new mixto tequila brand called El Sueño to bridge a gap in the market and support sustainable practices.
Kendall Jenner launches 818 Tequila brand
Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.
Record year for tequila as production and exports reach all-time high
The tequila industry enjoyed record levels of production and exports in 2020, according to the Consejo Regulador del Tequila (CRT).
Don Julio has retained its crown as the bestselling tequila brand in the world’s best bars.
Tequila gets European GI approval
The European Commission has approved the addition of Tequila into the EU register of geographical indications.
Diageo, Pernod Ricard and Bacardí ready for tequila boom
Tequila sales are beginning to increase globally as Pernod Ricard, Bacardí and Diageo position themselves to profit from the trend.
Diageo buys George Clooney tequila Casamigos for $1bn
Diageo has entered into a definitive agreement to acquire Casamigos, a US super-premium tequila brand founded by Hollywood star George Clooney, for $1bn.
Patrón Perfectionist’s Cocktail Competition returns
The Patrón Perfectionist’s Cocktail Competition has returned for 2016, and has gone international.
Montenegro takes Cuervo brands to Italy
Gruppo Montenegro, the owner of Amaro Montenegro and Vecchia Romagna brandy, has finalised exclusive distribution agreements in the Italian market for Jose Cuervo, the world’s number-one tequila, Bushmills, Irish whiskey, The Kraken Black Spiced rum and Boodles British gin.
Joe Bates confronts some challenges facing the Americas duty free business ahead of the annual Iaddfs show.
Fears of an agave shortage seem to be having no effect on tequila production as new markets open up and premium products find favour. Holly Motion reports
Cuervo owner raises credit to buy Bushmills
JB y Cia SA, the family-owned owner of Jose Cuervo tequila, plans to sell bonds to help pay for the acquisition of Northern Irish whiskey producer Bushmills, according to reports.
Diageo commits $400m to Mexico
Diageo has pledged to make capital investment to expand local production facilities across distilling, bottling and water treatment as well as increasing its agave farming capacity in Mexico, following the completion of its acquisition of Tequila Don Julio last week.
Agave shortage: the hidden costs
Agave shortage doesn't just mean higher priced tequila. DI's guest writer Dale Sklar, tells us how the black market for agave is back and how the 'Coyotes' are once again prospering.
Stringfellow takes on Herradura role
Nicci Stringfellow has been appointed brand ambassador for Brown-Forman's Casa Herradura tequila in the UK.
Senior representatives of the Scotch Whisky Association (SWA) are visiting Mexico next week (June 4-7) to promote the industry and to sign an agreement with the regulatory body for tequila.
Cleo Rocos' AquaRiva rolling out to the US
Former British TV star Cleo Rocos has rolled out AquaRiva tequila to the US following its launch in the UK in 2012.
