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The Drinks International Challenge Series

The Drinks International Challenge Series comprise of a vibrant mix of five different competitions which celebrate innovation and excellence within the global drinks industry.

The series offers drinks producers an objective, credible and highly competitive platform by which they can benchmark their brands, designs, campaigns and initiatives and gain recognition for their quality.
Our challenge series is home to over thirty independent industry experts, who assess entries through rigorous blind tastings and discussion judging days. Our panel of international judges consist of the most respected leaders in the business and include mixologists, bar managers, drinks buyers, design experts, marketing professionals and journalists.

Medals and trophies will be awarded to the winners in each challenge, with the results published in Drinks International magazine and online at drinksint.com.

Photos from our judging day courtesy of www.grantpritchard.co.uk 

Designed to offer a highly credible and competitive platform, the series comprises:

The Cocktail Challenge

Now in its twenty fourth year, Drinks International’s Cocktail Challenge is one of the longest running cocktail competitions in the world.
It has built a reputation for its independent, sponsor-free approach.
This year we are in search for a new creative and innovative serve that will excite our expert panel of judges.

Entry Deadline: Thursday 14th September

Click Here to Enter 

The Pre-Mixed Drinks Challenge

The Pre-mixed Drinks Challenge aims to recognise the quality of these products through a blind tasting by an expert panel of independent judges
including, retailers, top mixologists, producers and critics. Medals and trophies will be awarded to the best pre-mix, classic cocktail mix,
classic mixer combination and ready bottled drinks. The results will be published in the January 2018 issue of Drinks International magazine.

Entry Deadline: Thursday 12th October

Click Here to Enter

The Drinks Tourism Challenge

Returning for the seventh year, the Drinks International Tourism Challenge is open to all involved in wine attractions, distillery tours,
major wine & spirit producers, individual vineyards and distilleries. The challenge aims to recognise innovation and excellence among wine producers,
winemakers and distilleries. The categories reflect the strategy, proposition, investment and creativity required to turn a vineyard or distillery
into an attractive longterm tourist attraction.

Entry Deadline: Thursday 9th November

Click Here to Enter

The Wine Design Challenge

There is no doubt that design is a vital ingredient to the success of any wine brand. Great design and packaging will successfully communicate a brands image,
wine’s origins and provenance and in turn, this can have a massive impact on sales. First impressions count, which is why the design of any wine brand is crucial. 
We are in search of new and repackaged designs and initiatives for wine brands across the globe. Entries are welcome from wine producers, design agencies or associated companies. 

Entries will be assessed by an expert panel of judges which comprise of wine retailers, wine writers, graphic designers, art directors and on- and offtrade professionals.

Entry Deadline: Thursday 7th December

Click Here to Enter

The Drinks Marketing Challenge

The drinks industry is home to some exciting brands and some of the most innovative marketing initiatives in the world. A strong, relevant and well defined brand identity is key
to successful marketing for wines, beers and spirits in the drinks sector. Innovative and creative campaigns can increase drinks brands awareness and deliver its key messages to reach
new and existing customers.
Our Challenge recognises and celebrates the impact marketing has on creating and sustaining brand values.

Entries are open to wines, beers and spirits producers, marketing and PR agencies that have planned and implemented a successful campaign in the last twelve months.

Entry Deadline: Thursday 7th December

Click Here to Enter

For More Information Contact:

RICK BEAUMONT - Tel: +44 (0) 1293 558130 | Email: rick.beaumont@drinksint.com

JO MORLEY - Tel: +44 (0) 1293 590044 | Email: jo.morley@drinksint.com