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Absolut launches Jay-Z documentary
Published:  29 March, 2010

Absolut vodka has teamed up with hip hop star Jay-Z to bring consumers a 14 minute documentary about the music star.

‘NY-Z’ looks at the life of New-Yorker Shawn ‘Jay-Z’ Carter as he prepares for his September 11th (2009) benefit concert at Madison Square Garden.


According to Absolut, the collaboration between Jay-Z and Absolut “reinforces the brand’s pioneering and culture-shaping credentials”. Absolut began its collaborations with artists in the 1980’s when the brand worked with Andy Warhol and Keith Haring.

Jay-Z’s Madison Sq Garden performance was part of the Absolut concert series.  

To view ‘NY-Z’, visit www.facebook.com/ABSOLUT http://www.facebook.com/ABSOLUT or YouTube at:  http://www.youtube.com/watch?v=Q6zVR0SgSOM