SABMiller’s website, TalkingAlcohol.com, talks frankly about women and alcohol, and provides information on serious topics such as alcohol and cancer, to handy advice for a safe night out.

TalkingAlcohol.com also dispels myths related to alcohol, beauty and diet, and helps mothers decide how to discuss alcohol with their children.

Kristin Wolfe, head of alcohol policy said: “Whilst the majority of the risks and benefits of alcohol consumption relate to women and men alike, women's bodies react to alcohol differently than men's. It is important that women have access to information on alcohol that addresses their needs.

“The new section on alcohol and women is complemented by an interview with Dr Neugut, Professor of Columbia University who talks about links between alcohol and cancer, including breast cancer.”