The new company will manage WGS brands within the Australian market and, says the company: “Further increase the awareness of its global brand portfolio.” This includes The Glenfiddich Single Malt – already the category leader in Australia – The Balvenie, Grant’s whisky and Hendrick’s gin.

The new operation will commence on Jan 1 2011, signaling the end of a three-year distribution arrangement with Suntory (Australia).

“The formation of WGS Australia is an exciting step for William Grant & Sons Ltd,” said William Grant & Sons chief executive Stella David. “We would like to thank Suntory (Australia) for their commitment to our business and their enthusiasm and support over the last three years, cementing a strong position for our brands. We look forward to building on their good work across our brand portfolio.”

William Grant & Sons is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the premium spirits company is run by the fifth generation of his family.