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Carlsberg signs up for UEFA Euro 2012
Published:  26 May, 2010

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.

Carlsberg has sponsored UEFA Euro for almost a quarter of a century and the 2012 tournament will be the seventh consecutive tournament with Carlsberg as the official partner.

Jørgen Buhl Rasmussen, CEO of Carlsberg Group said: ”With Euro 2012 we cement our many years of loyalty to and enthusiasm for premium European football. Euro 2012 is not only a milestone for Carlsberg, being an official sponsor for almost a quarter of a century, but excitingly it is also the first ever UEFA Euro to be hosted in Eastern Europe.

“The interest and tradition for football in Poland and Ukraine, with a total of over 80 million inhabitants, is enormous and therefore we are thrilled to be part of this exciting tournament.

“We are creating history together with UEFA and all our employees in Poland and Ukraine.”