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Heaven Hill launches pineapple vodka
Published:  14 June, 2010

US: Heaven Hill Distilleries has launched the 21st flavour of its Burnett’s flavoured vodka brand.

The new flavour – pineapple - joins blueberry, cherry, citrus, coconut, cranberry, espresso, fruit punch, grape, lime, mango, orange, peach, pink lemonade, pomegranate, raspberry, sour apple, strawberry, sweet tea, vanilla and watermelon.

All of the Burnett’s vodkas are quadruple distilled and triple filtered.

Reid Hafer, senior brand manager, said: “With the addition of pineapple to the flavoured vodka line we are able to expand the brand portfolio without cannibalising existing flavours.”

The new product will be available throughout the US in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof).  The suggested retail price is $9.99 for 750ml.