According to a statement, this is “in keeping with the company’s commitment to expand the brand’s reach into emerging markets and solidify its position in NAFTA.”

NAFTA stands for North American Free Trade Agreement.

Peter Martin, who was previously responsible for European markets, will now be responsible for Europe and Africa, and Allen McCormick, who was previously responsible for the company’s New Zealand and Australia operations, will now also be responsible for Asia. In addition a new role has been created to oversee the NAFTA markets of Mexico, Canada and the USA and Peter Hottmann, previously Appleton Estate’s global consumer marketing manager, will assume this position.

All three gentlemen will report to David McConnell, Appleton Estate Jamaica rum’s managing director for global marketing.