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Harrods unveils its new wine and spirits department
Published:  17 November, 2010

Harrods, the world famous department store in London, has unveiled its new wine and spirits department.

Situated under the famous food halls just off Hans Street (door 11), the department has been enlarged from approximately 200 sqm/2,500 sq ft to 650 sq m/7,000 sq ft.  It boasts 3,000 wines, spirits and a limited selection of beer.

Alistair Viner, Harrod’s wines and spirits purchasing manager, said: “We want to known for the best wines from the best regions at the best prices.”

Viner said the ratio was approximately 70% wine and 30% spirits with more than 300 wines from Bordeaux and about the same from Burgundy and Italy. Large formats, such as magnums and jereboams are specialities of Viner’s . Magnums of Haut Brion,  Ornellaia,  Solaia and Almaviva were spotted among many. The department boasts 18 champagnes “on promotion”.

The impressive basement room features a private dining room/tasting room, a glass walled, climate  controlled, ‘Wine Vault’ for its top wines. Chateau Lafite was spotted at £1,095. In the spirits section, Remy Martin Louis XIII Rare Cask was priced at £11,750.

There is also an Enomatic Elite for dispensing 16 wines by the glass. There is also a Nez du Vin ‘aroma zone’ where customers can test their sense of smell.