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Bacardi leader dies, aged 93
Published:  27 July, 2011

Edwin H Nielsen (pictured), the great-grandson of Bacardi founder Don Facundo Bacardí Massó has died in Spain at the age of 93.

Facundo L Bacardi, chairman of Bacardi Limited, said Nielsen had dedicated his life to the Bacardi company.

According to a statement from the company, “Nielsen helped establish a stable transition for the company and the Bacardi family following the confiscation of the Company’s assets in Cuba.”

Facundo L Bacardi said: “Mr. Nielsen was deeply admired and respected for his collective style of leadership, commitment and devotion to employees that imbued a philosophy that every employee should be treated like a family member.

“He was highly regarded by the US distributor network.”

During Nielsen’s tenure, the brand achieved global recognition.