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Lataille lands UK Olmeca role
Published:  16 August, 2011

Pernod Ricard has appointed bartender and 'tequila expert' Matthias Lataille as UK ambassador for Olmeca Altos.

The drinks group has appointed the Frenchman to boost the 100% agave tequila's presence in the UK and strengthen its position as the ‘margarita tequila’ in the on-trade.

Lataille previously worked as assistant general manager at London’s tequila bar Green & Red and more recently provided training to bartenders around the world as part of The Tahona Society, Olmeca’s category-wide trade education scheme.

Lataille said: “Since joining The Tahona Society team, I have been raising awareness of the tequila category internationally and the unique qualities of Olmeca Altos.

“In this new role, I will focus on the vibrant UK cocktail scene and take Altos to the next level, through continued education of the category.”

Michael Kaller, Olmeca international marketing director, said: “His enthusiasm for tequila, coupled with his work for The Tahona Society, has laid the foundation for a great year ahead.”