The group describes the vintage as “a new style of wine”, “created for younger market” which is “ready to explore new wines, new ways to drink them and new foods with which to match them”.

According to AXA Millesimes, the sweet wine is “fresher, fruitier, and more vibrant than its traditional counterparts”.

Priced at  £15/€20 and carrying an abv of 14.2%,  Les Lions de Suduiraut is available in 75cl and 37.5cl sizes.

In a statement AXA Millesimes said: “Les Lions de Suduiraut is totally versatile – perfect as an aperitif, while still having the depth and gravitas to partner traditional puddings and cheese. 

“It’s a wine for all seasons, all times and all places. Formal or informal, the choice is yours.”

The Bordeaux-based Château Suduiraut took fruit from only premier cru sites, while - despite the "new" approach -  the traditional Sauternes method of using ‘noble rot’-affected grapes was employed.