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New vodka flavour from Absolut
Published:  02 April, 2012

US: Pernod Ricard has launched a new flavour of its Absolut vodka.

Absolut Cherrykran will be available throughout the US from May 1, 2012. It is described as having a “rich character of sun-ripe cherries, followed by notes of fresh white cranberry and sweet plum.”

Absolut Cherrykran is to be available in 50ml, 750ml and 1L sizes. The suggested retail price is US$21/750ml.

Global brand ambassador at Pernod Ricard subsidiary Absolut Company, Matt Pomeroy said: "Absolut Cherrykran is exceptionally good with cola, and very versatile. My favorite drink right now is what I call the Absolut Cherrykran Kung Fruit Cobbler, a sour with Absolut Cherrykran, sherry fino, sugar syrup and lemon juice."