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Belvedere Bloody Mary arrives in the UK
Published:  03 April, 2012

Louis Vuitton Moët Hennessy has rolled out its flavoured vodka Belvedere Bloody Mary to the UK market.

The expression, which launched in the US (US$37 per bottle) last year and Australia (AU$69.90) last week, has seen black pepper, bell pepper, chilli pepper, horseradish, lemon, vinegar distillate and tomato macerated in 40% abv Belvedere vodka for a month.

Bloody Mary joins a line of macerated Belvedere vodkas available in the UK, comprising Citrus, Orange, Black Raspberry and Pink Grapefruit.

With a recommended retail price of £35.99 for 70cl, the flavoured vodka is targeted at luxury retailers and grocers in the off-trade and style bars, gastropubs and members clubs in the on-trade.

Claire Smith, Belvedere master distiller, said  Bloody Mary contains “seven ingredients" which "provide its complex and rich flavour and aroma”.

To support the launch a number of cocktails have been developed, including the Pineapple Mary, a combination of pineapple, orange, lime, paprika and Belvedere Bloody Mary vodka.