Alexander Sichel is the 7^thgeneration to join the family-owned company.

Sichel was born in the UK but educated in Bordeaux. He studied for a dual honours degree in International Business and Management at Oxford Brookes College.

He has worked at Sichel’s Bel Air winery in Bordeaux and spent eight months at the Mosswood estate in Margaret River, Australia. At Maison Sichel he will be in sales and a brand ambassador.

President and managing director, Allan Sichel said: “My four brothers and I are very pleased to see the next generation coming into the company. Alexander is one of 14 cousins so we hope to see a few more of the 7^th generation joining us. Young people are the life blood of business: they bring new ways of seeing things, they question the status quo and sometimes make life uncomfortable but that’s good.”