Federer serves for Moët & Chandon

Moët & Chandon has announced that tennis great, Roger Federer, is the house’s new brand ambassador.

The Swiss tennis player who is regarded as one of the sport’s all time greats, will take centre stage in the marque’s upcoming advertising campaign, in March 2013.

“Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our house throughout its long history,” gushes Stéphane Baschiera, of Moët & Chandon president and CEO.

“As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality.”

Moët & Chandon is the official champagne of, among others, the ATP World Tour and ATP World Tour Finals, the French Open, the Shanghai Masters and the US Open.