Drinks International - The global choice for drinks buyers
Home
Menu
Chivas 18 gets designer treatment
Published:  03 January, 2013

Blended scotch brand Chivas 18 has teamed up with Italian design company Pininfarina to launch a series of limited editions called Chivas 18 by Pininfarina.

Each limited edition features a bottle of Chivas 18 with Pininfarina’s design cues on the metallised crest. The logo is also on the capsule and neck wrap.

The second expression of the partnership features the same design cues of the first but taken to a further level by featuring a solid wood inlay and a "more aerodynamic shape".

Lastly, Chivas 18 Mascherone by Pininfarina is said to be inspired by the Mascherone (the original wooden frame that was used to refine new automobile shapes). Assembled in Cambiano by Pininfarina, it features an oak internal structure, clad in aluminium. Five will be on display globally and individual pieces will be made to order.

James Slack, Chivas Regal’s brand director, said: "The Chivas 18 by Pininfarina limited editions are distinctive designs that will speak to our customers – modern gentlemen who seek style and substance in the brands they connect with. Pininfarina is an excellent fit with Chivas 18 and we are confident that these exclusive limited editions will continue our line of successes with previous Chivas 18 partnerships.”

Chivas 18 by Pininfarina will be available globally, including USA, UK, Russia, China and travel retail from January 2013. Prices range from £90 to £360 for the first two, while the price of Mascherone is available on application.