Epic is to retail for around $12.99 for 75cl and it will be available in 30 States from February.

The vodka is distilled in Cognac, France and marketing director Tracey Clapp said: "The good times you might normally fail to appreciate — an evening spent together with friends, an unexpectedly perfect first date, a backyard volleyball game —are all epic in their own way. Epic vodka embodies these values and this truth: the good things in life are closer than you think."

The vodka will be available unflavoured at 80 proof as well as in six flavours at 70 proof including Peach, Whipped Cream, Kiwi Strawberry, Cherry, Cake and Coconut. More flavours are to be added at later dates.