Patrón appoints new international president and global COO

Patrón Spirits has announced that Dave Wilson is its president of its new international operations and global COO, effective June 10.

Reporting to president and chief executive officer Ed Brown, Wilson will be responsible for the day-to-day worldwide operations and management of the company.

Wilsonjoins from Brandmuscle (Centiv) where for the past seven years he has served as president of the company’s beverage alcohol group.

Wilson began his 33-year career in the spirits industry at Joseph E. Seagram & Sons, where he held various positions in production, finance, and sales and marketing management. After Seagram, Wilson spent nine years in executive roles at National Wine and Spirits and at Southern Wine & Spirits.

Brown said: “Dave’s tremendous experience and leadership will help us grow the future of this company and our brands, and I’m thrilled that he is joining our team. I’ve been very fortunate to work with Dave in the past, and I’m excited that our paths cross once again.”