Designed by the BIG Partnership, the new site provides an ‘engaging and interactive format to demystify whisky, and unlock the mystery surrounding the spirit.’

Andrew Torrance, managing director of The Whisky Shop, said: “Our vision for the new whiskyshop.com was to take online whisky retailing to a new level through providing an unprecedented level of knowledge to consumers in an accessible way, replicating the experience offered in our physical retail stores and unlocking the mystery of whisky.  

The Whisky Shop is the UK’s largest whisky only specialist retailer with 20 stores nationwide and an online shop at www.whiskyshop.com.