Nude says Riley has been a client of Nude for more than 10 years. His association with Nude director Bernard Gormley goes back many years to when Riley was marketing manager for Sandeman ports. Riley was president of the World Federation of Advertisers until March 2015 and has recently been made the ‘Grand Rectifier’ of the Gin Guild.

Gormley said: “This new appointment will add a fresh dimension for our clients – it will give them access to Martin’s strategic expertise, gained over a long, distinguished career across multiple markets.”

“Design is the single most important element in drinks marketing, said Riley. “It is the one aspect that can create a direct relationship between a brand and a customer.