Cellar Trends has taken over all the UK sales, distribution and marketing of the Synergy Group brand from Mangrove.

Terry Barker, director of sales and marketing, said: “Cellar Trends is proud to be appointed for this exciting and iconic range of super-premium vodkas. As one of the leaders within this category, we believe that Beluga Vodka has a great future with us within the UK market.

“2015 has been a busy year for us, with many new additions to our portfolio. This is a strategic move into the vodka category for Cellar Trends that will put us in good stead for our continued growth plans. We look forward to helping the brand achieve its potential in the UK.”