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Chivas Brothers unveils Ballantine's Hard Fired
Published:  04 November, 2015

Pernod Ricard-owned Chivas Brothers has launched Ballantine's Hard Fired, a blended Scotch created using a double cask charring process.  

Ballantine’s Hard Fired is bottled at 40% abv and will be available from November in Poland and France before rolling out globally in March 2016.

Peter Moore, Ballantine’s global brand director, said: “The double charring process naturally unlocks flavour, creating a whisky that stays true to our philosophy of craftsmanship, authenticity and outstanding flavour.”

Ballantine’s master blender Sandy Hyslop, added: "When charred, casks form a natural layer of caramelised wood sugars that react with whisky and a double char understandably intensifies this effect. The result is a smooth, creamy and subtly smoky Scotch whisky with tasting notes of sweet honey, soft red apples and tangy liquorice. This balanced flavour profile results in a premium whisky that sits well within the Ballantine’s family style while offering something new.”